Letitia Baldrige
Letitia Baldrige
Letitia Baldrige

"It takes a variety of people to challenge us, encourage us, promote us, and most of all, help us achieve a broader dimension of ourselves."

~ Glenn Van Ekeren

LETITIA BALDRIGE:  Alinda Lewris' former partner was the late Letitia Baldrige. Together they shared a rewarding business partnership as Executive Advisors to Fortune 25 and Fortune Global 500 Corporations from 2002 to 2012.

During that time, Letitia Baldrige stated: It's wonderful to have a business partner, and in Alinda Lewris, I now have a partner of great enthusiasm, experience, and youth. She is a woman of excellent diplomatic skills and the imagination of a first rate account executive in a most sophisticated agency. She is an expert on protocol matters, particularly in reference to meetings and executive entertainment. Together we designed training programs, gave seminars and lectures on leadership and behavior in the workplace, as well as in social life.


Letitia Baldrige*

America's Leading Arbiter of Manners 
9 February 1926 – 29 October 2012
Tish lived her life among presidents, first ladies, celebrities, and history makers. It has been a privilege to learn first-hand about her professional accomplishments, to benefit from her guidance, and to share an executive consulting business.

How lucky was I to have been her partner. ~ Love, Alinda

*Letitia Baldrige served as the White House Social Secretary / Chief of Staff for Jacqueline Kennedy and as an advisor to several other first ladies. She was universally recognized as the country's leading authority on executive, domestic, and social manners and an author of more than 20 books, including several on design and fashion. As partners, she generously shared with Alinda Lewris her extraordinary experiences including time spent with presidents, first ladies, history makers, and celebrated taste makers such as Coco Chanel, Diana Vreeland, and many others.

I cherish the many picnic-lunches we shared in Tish's Massachusetts Avenue Washington DC residence where we discussed modern business strategies and laughed together at amusing stories that provided insight into her private life.

Even as an octogenarian, Tish was the perfect inspiration ... her advice remains timeless! ~ Alinda Lewris

A LITTLE MORE ABOUT TISH:  Letitia Baldrige received her Bachelor of Arts Degree from Vassar, did graduate work at l'Université de Genève, and was the recipient of four honorary degrees. She spent a decade in the United States Foreign Service, serving as a special assistant to Ambassadors David Bruce in Paris and Clare Boothe Luce in Rome. She entered the private sector as the first senior woman executive of Tiffany & Co.

In 1964, Letitia Baldrige opened her public relations and marketing company, Letitia Baldrige Enterprises, Inc. becoming one of America's early women small business owners. Major clients included members of the textile industry, national food products, banks, financial firms, hotels, airlines, and the fashion and cosmetic industries. She was one of the first women corporate board directors, receiving tough brotherly advice all along from Commerce Department Secretary Malcolm Baldrige. She was the director of The Malcolm Baldrige National Quality Awards Program, named for her late brother.

Letitia Baldrige published more than 20 books on the subject of manners, etiquette, interior design, and entertaining. She was a professional lecturer in the United States and abroad, and appeared regularly on network television.