Cherlynn Conetsco - Service Etiquette
Cherlynn Conetsco

"To live content with small means, to seek elegance rather than luxury, and refinement rather than fashion, to be worthy, not respectable, and wealthy, not rich, to study  hard, think quietly, talk gently, act frankly, to listen to stars and birds, to babes and sages, with open heart, to bear all cheerfully, do all bravely, await occasions, hurry never, in a word to let the spiritual, unbidden and unconscious,  grow up through the common, this is to be my symphony."

~ William Henry Channing

Cherlynn Conetsco
Cherlynn Conetsco

Principal, Baldrige & Lewris
Author, Service Etiquette, Fifth Edition
President, International Association of Protocol Consultants® and Officers™ (IAPC).

More IAPC Positions: Founding Advisory Board Member; Charter Member; Director, Education/Certification Council; Co-Creator and Authorized Instructor of IAPC MASTER CLASS: Civility | Essential Do's & Taboos | International Protocol.

Former Program Creator, Presenter, and Manager, Joint Military Attaché School, Defense Intelligence Agency

CHERLYNN CONETSCO graduated summa cum laude with a Bachelor of Science Degree in Psychology from the University of Maryland and a Masters in Public Administration from Golden Gate University. She is also among the first to qualify for the premier credential of Certified Protocol Consultant®, CPC®.

Cherlynn began a public service career with the rigorous requirements, high visibility, and sensitive nature of U.S. embassy postings to Jakarta, Indonesia and Athens, Greece. In addition to her six years of resident overseas experience, numerous business trips have taken her to more than twenty-eight capital cities in Europe, Africa, the Far East, and South America to practice first-hand government protocol and multicultural civility.

Cherlynn received many United States Government awards and much recognition for creating, presenting, and directing subsequently accredited protocol, etiquette and multi-cultural awareness programs to thousands of Department of Defense and Department of Homeland Security officers, civilian diplomats, and their family members selected for embassy duty on the staffs of more than 180 American Ambassadors worldwide. The rigorous requirements, high visibility, and sensitive nature of embassy duties are generally not fully appreciated outside of the Diplomatic Corps or Washington, D.C. Her experience includes extensive educational training, curriculum design and development, course coordination and execution, student evaluation, and survey methodology. She also helped prepare Generals and Admirals of five uniformed services during senior seminars, focusing on leadership etiquette, cultural awareness, and related topics.

She appreciates now more than ever, the unparalleled experiences gained during her public and diplomatic service, and maintains a lifetime degree in confidentiality after a career in government intelligence.

As a recognized master in protocol, etiquette, and civility, Cherlynn Conetsco continues, through speaking engagements and private tutoring, to advise others on interacting correctly and confidently. Her innovative coaching eases transitions from one milieu to another, one culture to another, and from one set of responsibilities to another, thus contributing immensely to the social and professional success of her corporate, diplomatic, and private clients. She is married and has lived in metropolitan Washington DC since 1980.

*Service Etiquette, 5th Edition (ISBN number 978-1-59114-357-4).

This all-new 5th edition of the venerable Service Etiquette cements the guide's reputation as the definitive resource of international protocol/etiquette. Universally applicable, the new edition is a highly readable, multicultural courtesy and planning manual that provides entry-level professionals with a wealth of hands-on detail and vital skill sets. To seasoned military leaders and corporate executives, it offers useful insights in refining social and business models for a diverse selection of both domestic and international constituencies. This book also introduces new material covering international guest and host etiquette, including manners at the global dinner table, public use of personal electronic devices and email manners, and essential protocol during government ceremonies, business receptions, and high-profile visits.